Life insurance is a key piece of a comprehensive financial plan, yet it's often misunderstood or overlooked. Whether you're planning for your family's future, protecting a business, or simply wanting peace of mind, life insurance can play a vital role.
In this article, we’ll break down:
- The main types of life insurance
- Who should consider coverage
- Key statistics that reveal how Americans think about life insurance today
What Is Life Insurance?
At its core, life insurance is a contract between you and an insurance company. In exchange for regular premium payments, the insurance company agrees to pay a death benefit to your beneficiaries if you pass away while the policy is active. This benefit can help cover expenses such as:
- Funeral and burial costs
- Outstanding debts (like mortgages or student loans)
- Income replacement for surviving family members
- Business obligations
- Estate taxes
Types of Life Insurance
There are two primary categories of life insurance: term life and permanent life.
1. Term Life Insurance
Term life insurance offers coverage for a specific period, typically 10, 20, or 30 years. If the insured passes away during that term, the policy pays out. If not, the coverage ends without value.
Pros:
- Affordable premiums
- Simple to understand
- Great for temporary needs (like replacing income during child-rearing years or paying off a mortgage)
Cons:
- No cash value
- Coverage ends after the term
2. Permanent Life Insurance
Permanent life insurance provides coverage for your entire life, as long as premiums are paid. It also includes a cash value component that can grow over time.
There are several types of permanent life insurance:
Whole Life Insurance
- Fixed premiums
- Guaranteed cash value accumulation
- Can pay dividends (depending on the insurer)
Universal Life Insurance
- Flexible premiums and death benefits
- Interest-based cash value
- More complex than whole life
Indexed Universal Life (IUL)
- Cash value growth tied to a stock market index (e.g., S&P 500)
- Potential for higher returns, but with caps and participation rates
Variable Life Insurance
- Investment options within the policy
- Cash value and death benefit can fluctuate with market performance
- Higher risk and complexity
Who Should Consider Life Insurance?
While each individual’s needs are unique, here are common situations where life insurance may be appropriate:
- Young families: To replace income and help ensure children are provided for.
- Homeowners: To cover mortgage payments if something happens to the main earner.
- Business owners: To fund buy-sell agreements, key-person insurance, or business continuation plans.
- High-net-worth individuals: To help manage estate taxes and wealth transfer strategies.
- Stay-at-home parents: To cover the cost of services they provide (childcare, home management, etc.)
- Retirees: To leave a legacy or offset potential estate obligations.
Life Insurance by the Numbers
Understanding how life insurance fits into the broader financial picture can be eye-opening. Here are some recent statistics:
- 52% of Americans reported owning life insurance in 2023—down from 63% in 2011. 1
- 41% of Americans say they don’t have enough life insurance coverage. 1
- The top reason people give for not buying life insurance. “It’s too expensive”—yet many overestimate the cost by 3x or more. 2
- Among insured households, 53% said they would feel financial hardship within six months if the primary wage earner died. 1
These numbers highlight the ongoing gap in understanding and planning when it comes to life insurance.
Final Thoughts
Life insurance isn’t just about preparing for the worst—it’s about giving yourself and your loved ones peace of mind. It can be a critical tool in building long-term financial security.
If you’re unsure which type of life insurance is right for your situation, or how much coverage you may need, a financial planner can help you evaluate your goals and customize a strategy.
Disclosures:
Provided content is for overview and informational purposes only and is not intended and should not be relied upon as individualized tax, legal, fiduciary, or investment advice. Investing involves risk which includes potential loss of principal.
Guarantees are subject to the claims paying ability of the issuing insurance company.
Upon clicking third-party external links, you will access content that is not controlled, reviewed or approved by, and is not the responsibility of, the entities and individuals who provided the content you are leaving
Sources
- LIMRA, 2023 Insurance Barometer Study, https://www.limra.com/en/newsroom/news-releases/2023/limra-and-life-happens-2023-insurance-barometer-study-reveals-americans-growing-interest-in-life-insurance/
- Life Happens, Perceptions About Life Insurance Cost, https://lifehappens.org/blog/life-insurance-misperceptions-cost/